Blog | Logo Monitoring

Web IP’s Logo Monitoring allows you to monitor and track where and how your logo is being used online. Logo monitoring is generally used for one of two purposes, brand compliance management and/or brand infringement management.

Logo Monitoring for Brand Compliance

As a brand manager, there is nothing more frustrating than coming across an updated or poor quality version of your company logo on the Internet. When significant investment has been made to develop and market your brand, of course you want your branding to be current, looking it’s best and tightly policed. Yet we are often required to provide our logo for 3rd party use, be it for sponsored events, social media sites, partners, vendors and /or dealer website. It doesn’t take long until you start to lose track of where your logo has been hosted and by whom. That’s where logo monitoring can help. Logo monitoring technology will crawl the web analysing images looking for matches and partial matches of your logo (be it current or an outdated version). You are then provided with a report outlining all locations that your logo is currently hosted. Due to the power of the technology, even if the image is stretched, discoloured or only a partial match of your logo, the technology will find it and report on the finding.

Logo Monitoring for Online Infringements

With the rising levels of cyber squatting and brand passing-off occurring online, logo and brand infringements can be misleading to your clients and very damaging to your brand. Logo monitoring will find where your brand is being used and provide you with a filtered report of any domain name infringements identified.

With content publication now being such a cheap and easy option, particularly with the rise of social media platforms, logo and brand related infringements are a rapidly increasing area of concern for brand managers. Logo Monitoring will search across all public websites including social media, blog sites and dedicated websites.